How We Solved First Sales Contact for BOZP.Expert with AI

BOZP.Expert is a Czech startup that develops and provides software in the field of workplace safety, training, and other specialized BOZP activities. Their sales team had been dealing with one critical problem for a long time. First sales outreach was time-consuming, and a large part of their day was taken up by repetitive administrative routine.

Every introductory email had to be professional, personalized, and written in the right tone. However, writing them manually over and over meant high costs in terms of time, human capacity, and productivity. BOZP.Expert was looking for a way to speed up, simplify the first step of the sales process while maintaining high quality communication. That's why they found us.

We created an internal Sales AI agent that can automatically prepare the first personalized sales email for the sales team. Thanks to this, they can focus on customers where their sales work has the greatest value.

BOZP.Expert had a clear goal. Speed up and make the first sales contact more efficient. Sales reps had to manually write first introductory emails and offers every day, often very similar, but always with the need for personalization according to the specific client. This routine work took a lot of time and cost the company unnecessary expenses.

Because of this, the same situation kept repeating. Sales reps:

• wrote first emails and offers over and over (even when using templates)
• had to individually adapt the text to the client type each time
• spent too much time on administrative routine
• maintained communication quality, but at the cost of high time burden
• couldn't fully focus on the actual sales

BOZP.Expert was therefore looking for a way to speed up, make more efficient, and maintain high quality in the first step of the sales process. And that's exactly why they found us.

We designed a targeted AI agent that automates the first step of the sales process.

This AI agent:

• creates a personalized introductory email in just seconds
• maintains a consistent company communication style
• adapts argumentation based on client type
• explains the offer in a professional and clear way
• leaves sales reps only what has high value – the actual sale

The agent is not a chatbot and doesn't conduct dialogue. It's a precisely targeted tool for one thing: professional and personalized
first contact.

The key to success was that BOZP.Expert has their services well structured.

The AI agent works with a company database, where it has:

• individual service types
• differences between them
• defined ICPs for different client types
• specific needs of each target group
• arguments that make sense for small businesses
• arguments that make sense for enterprise customers

The point is that the agent has access to structured information, thanks to which it knows exactly:

• who to adapt to
• what style to use
• what to explain
• what emphasis to place on a specific service

The result is an email that looks like it was written by a sales rep who has known the client long-term.

The entire workflow is fast and simple. The AI agent automates the first step of the sales process and prepares a professional introductory email in just seconds.

1. Selects the Right Target Group

The agent works with a prepared list of companies and contacts. From it, it selects those that match the chosen target group.

2. Loads and Searches for Information About the Person

The agent independently searches for available public information about the contact. For example, name, position, company, industry, or connections from their professional profile. Thanks to this, it can choose the right tone, argumentation, and content that feels personal and relevant.

3. Prepares a Personalized Introductory Email

It creates the first sales email that introduces the services, explains the benefits for the given company, and sets the tone for further communication.

4. Sends the Email

The email is sent automatically, consistently, and in the same quality as if it were written by an experienced sales rep personally.

5. Sales Rep Takes Over the Conversation

Once the company responds, BOZP.Expert continues the conversation started by the AI agent. They don't have to deal with the first outreach, they just continue in an already opened sales dialogue.

Thanks to this, the first step of the sales process is automated, accelerated, and significantly cheaper, while communication quality remains preserved.

• creates professional introductory messages in seconds
• personalizes tone and argumentation for different client types
• explains service value in a consistent way
• eliminates routine for sales reps
• maintains consistent company style

The result is a significantly more efficient sales process.

Deploying the AI agent brought several immediate results:

• significant time savings that sales reps previously spent writing introductory outreach emails
• reduced costs for human capacity in the first step of the sales process
  
• consistent quality of all introductory offers, regardless of who has time
• professional first contact that feels like a personally written email from an experienced sales rep
• no company is left uncontacted because the agent processes the entire target group automatically
• faster opening of sales communication, which increases the chance of success
  
• relief for the sales team, which can focus only on real prospects and responses

The AI sales agent thus removed the biggest bottleneck: time-consuming writing of introductory email offers. Thanks to this, BOZP.Expert significantly streamlined sales and reduced costs immediately after its deployment.

A similar AI agent is ideal especially for companies that:

• want to automate first client outreach
• need to quickly reach a larger target group
• want to send professional introductory offers without wasting SDR time
  
• want to save sales rep time and reduce acquisition costs
  
• have a wide range of services and need to adjust argumentation by client type
  
• want to speed up the sales process from the first contact
  
• want to handle more sales opportunities without expanding the team
  

In practice, it has proven successful with service companies, B2B firms, agencies, training providers, consulting firms, and professional companies.

If you want a similar AI agent in your company, just fill out the form that you can find on the pricing page.

If you want to see a demo or just verify how an AI agent could work for you, don't hesitate to contact us.